JobStreet.com Shares the Law of Attraction in Recruitment

What do jobseekers look for?

Carolyn Enriquez, senior marketing manager of JobStreet.com Philippines, Inc. answers this question using a report on best recruitment practices from the 2012 job hunting report. Her insights were based on a JobStreet.com survey with more than 10,000 respondents from different levels and top specializations.

So how can a company get the best talents? Simple: follow the laws of attraction.

In her talk, Enriquez shared that for a company to be successful in hiring the right person, HR practitioners should remember:

That like attracts like.

To say the right things.

To make a compelling promise.

Like Attracts Like

If a company shows excellence in everything it does, then they will hire only excellent talents. But how exactly is excellence measured? When is a talent excellent enough? Enriquez shares that first of all, a company should know the employer brand first. The employer brand should be driven by the company’s mission, vision and values. It is important to create a map of talent requirements, and to personify the targets to understand how they behave.

Jobseekers should remember that employers look for employees that are distinctive, motivating, credible, enduring and strategic. Employers also look at the reasons why people stay in their company. Companies also look for talents who will stay with them for the long run.

Say the Right Things

65% of the jobseeker population checks the website of the company they want to apply to even before they click the “submit the resume” button. Having said that, the challenge now lies on how complete and friendly the company website is. Will it compel the jobseeker to apply? Or will it turn him off? It is important for the company’s website to deliver the right message not just to the jobseeker but even to everyone who visits them. Above everything else, the company’s career microsite should be memorable, and has an applications form that works for both jobseekers and HR practitioners.

It is important for jobseekers to know that what’s important to them is also provided by the company. The connection between “what applicants are looking for” and “what companies provide” should always be present, and is actually a big factor.

Make a Compelling Promise

Jobseekers nowadays are more particular when it comes to choosing their next workplace. While benefits and salary are the top things jobseekers consider in deciding on a job offer, office location is also becoming more important across the board. People are already changing filter behavior, prioritizing things that weren’t looked at before. For instance, based on a study, engineers look at the salary first, then the location, and then the specialization. For IT practitioners, however, salary is at the 4th rank, while position level is most important for managers and up. Overall, the “benefits” factor drives a person to accept the job offer.

It also shouldn’t be forgotten that employees and jobseekers alike look for good career opportunities, and not just work. They like a work environment that provides continuous training and development, which will eventually lean to an accelerated career track.

With the rampant change in job hunting trends as Gen Y jobseekers enter the career zone, it is important to offer opportunities that excite them and keep them engaged. A company should make a compelling promise, centered on their brand identity. (Source: JSPH PR)