Seda Hotels Continues Expansion Program

Seda Hotels Continues Expansion Program

The Philippine hotel brand has just introduced properties in Cebu and Palawan and will open more in key destinations in the next two years.

Seda Ayala Center Cebu Deluxe King Room Seda Ayala Center Cebu Deluxe King Room

November 2018…..Ayala Land‘s Seda hotel brand is going full-swing with its expansion program in key destinations around the country. Since its founding in 2012, this five-time winner as “Philippines’ Leading Hotel Group” in the prestigious UK-based World Travel Awards (2014-2018) has built up its room inventory spread over nine properties in Bacolod; Cagayan de Oro; Cebu; Davao; Iloilo; Laguna; Palawan; Quezon City; and Bonifacio Global City (BGC), Taguig.

Seda Hotels Senior Group General Manager Andrea Mastellone opens the Roadshow with a message

Senior Group General Manager Andrea Mastellone attributes the brand’s aggressive expansion plans to high demand and positive market response. He explains, “Guests appreciate the vibrant locations of each hotel and its easy access to shopping, dining and entertainment options in an Ayala Land mixed-use development. We offer stylish, modern facilities and our trademark Filipino hospitality combining service excellence and remarkable efficiency benchmarked with industry global quality standards.”

Its first five hotels took the number one slot in their category in each of their cities. Its exceptional performance prompted Ayala Land to appoint Seda to run its property at the Cebu Business Park following the expiration of its contract with an international hotel chain and in 2018, opened the newly-refurbished 301-room Seda Ayala Center Cebu. This was immediately followed by its first resort, Seda Lio in the Lio Tourism Estate in El Nido, Palawan, the first complete facility that caters to business, leisure, destination and wedding markets in a prime location near the Lio airport.

Seda Lio, El Nido, Palawan, Philippines Seda Lio in the Lio Tourism Estate, El Nido, Palawan

Concurrently, Seda is building a second tower for its flagship property, Seda BGC, which will become its biggest hotel with more than 500 rooms when completed, and Seda Nuvali, which will see its room inventory increase to more than double its current number. The brand is also set to introduce Seda Residences Makati along Ayala Avenue, its first serviced apartments.

More hotels are under development in various key locations around the country. These include those in Arca South, Taguig; Central Bloc, Cebu; and the Bay Area, Paranaque – all with at least 250 rooms with bigger banquet and meeting venues, and the addition of other facilities befitting the location.

“Our ability to serve different markets through a range of product lines will allow us to quickly meet demand in underserved locations in the country. That is the advantage of our being a flexible homegrown hotel brand,” says Mastellone.

But If there is one thing that Seda prides itself in, it is service, calling itself the “home of Filipino hospitality” where the best of tradition is applied to a modern-day setting. Seda is the first hotel brand to be named a Certified Gold Service property in Asia by the American Hotels and Lodging Educational Institute (AHLEI), affirming that Seda front-liners fulfill the highest international standard of service.

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