Plains & Prints x Vania Romoff : Designing for the Modern Woman

One of today’s sought after local designer when it comes to feminine fashion, Ms. Vania Romoff has her exclusive collection at Chimes Boutiques in Governor Sales Street in Davao City.

This is in line with the collaboration launch with Plains & Prints held there yesterday. Her designs are worn by celebrities like Julia Baretto, Kim Jones and the prominently beautiful Anne Curtis, who is an endorser of Plains & Prints.

Vania was raised in Cebu hence it was not surprising she can speak our local dialect as I overheard her doing so yesterday at the launch. I read that her paternal grandmother was a couturier in Cebu, while her mother and sister are in the garment manufacturing industry and her brother is also a fashion designer based in Cebu. She makes clothes to make women feel beautiful.

Ms. Vania Romoff (center), with models wearing her designed collection, along with Ms Cindy and Ms. Camille Yap, owners of Chimes Boutiques during the Plains & Prints x Vania Romoff preview shopping event in Davao.

Here’s a short clip of Ms. Vania at the launch yesterday…

Read on and know more below about this collaboration from Plains & Prints:

Following her successful capsule collection for the Heart of Fashion for the benefit of ICanServe Foundation last year, renowned couturier Vania Romoff returns to bring her touch of wistfulness and whimsy to the new exclusive collection of Plains & Prints, the style purveyor of chic, timeless designs for women.

The highly anticipated 12 piece collection will bear the romantic signatures and stylish flair of the young designer. From casual dresses, romantic blouses and bottoms, Vania takes inspirations from spring with floral trims and intriguing ikat prints that are worked into versatile pieces.

“Plains & Prints, like me, caters to the same kind of modern woman –  proud, powerful and confident in her femininity. When designing this collection, I had imagined a vibrant, light-hearted and beautiful woman who enjoys life. And she expresses this love and optimism for life through the way she dresses,” Vania explains her creative vision. Each of the exclusive pieces reflect Vania’s penchant for subdued drama with dainty ribbons, delicate embellishments and flounce.

“For this collaboration, I wanted to infuse a sense of playful optimism and celebrate the Filipino woman through wonderful prints inspired by local flora and beautiful ikat prints. I took these elements and worked with them into classic silhouettes like shift dresses, wrap dresses and trousers, all staples for the working woman’s wardrobe,” she adds.

With Plains & Prints, all women – from mothers, daughters, powerful executives, stay-at-home moms and beyond – will find easy, elegant styles that will complement their dynamic lives.

Adding to that, Roxanne Ang-Farillas, owner and founder of Plains & Prints says, “Our vision at Plains & Prints is to continuously provide women of today with contemporary yet timeless fashion, always offering something new and fresh. And thus far we have always delivered.”

“We’re very excited to invite Vania Romoff back to design an exclusive collection for us. She is considered as one of today’s most sought after local designers, and given our complementing design aesthetics, this collaboration is a perfect match!”

Through the amazing collection of Vania Romoff, Plains & Prints further captures the quintessence of the Plains & Prints woman – a woman who is strong in spirit, and confident in her femininity.

The capsule collection will be available in all stores starting July 2017 in the following dates:

July 6-9      :  Plains & Prints Glorietta 1 and Chimes Davao

July 7-9      :   Plains & Prints Ayala Cebu and Plains & Prints online

July 11-14  :  Zalora PH and Amazon US

        July 15        :  In all stores nationwide

For more information about Plains & Prints, visit www.plainsandprints.com.