• March 29, 2024

Sun Made Brown Rice Partners with WapatDC for Fitness and Mindanao Tourism

Sun Made Brown Rice Partners with WapatDC for Fitness and Mindanao Tourism - DavaoLife.comSun Made Brown Rice has been the only brand of brown rice that we have used in cooking at home so far. When we buy their locally produced brown rice, we feel we are also helping small farmers on our region get better income in our own little way.

Photos by DavaoLife.com

Sun Made Brown Rice Partners with WapatDC for Fitness and Mindanao Tourism - DavaoLife.com

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Sun Made Brown Rice Partners with WapatDC for Fitness and Mindanao Tourism - DavaoLife.com

We honestly haven’t bought any other local brand yet. We have come to know and meet the VP of Sun Made, Carlo Lorenzana a few times before. We used to patronize their white rice for quite sometime before we started using their brown rice whenever we can.

Sun Made has become a more known brand to health conscious people in our region and even in some other parts of the country.

Sun Made Brown Rice Partners with WapatDC for Fitness and Mindanao Tourism - DavaoLife.com

At a media lunch held last July 30 at Hotel Vicente in Torres Street in Davao City, we got to meet these local personalities who are themselves fitness enthusiasts, and also two entrepreneurs who support healthy eating and supply healthy meals to local consumers in the city using Sun Made’s brown rice.

 Sun Made Brown Rice Partners with WapatDC for Fitness and Mindanao Tourism - DavaoLife.com

Shown in the photo above is Sun Made VP Carlo Lorenzana (in the middle) with Victor Magno (left) and Mike Aportadera (right) both of WapatDC during the media event.

Sun Made Brown Rice Partners with WapatDC for Fitness and Mindanao Tourism - DavaoLife.com

Know more from the press release on Sun Made Brown Rice Partners with WapatDC for Fitness and Mindanao Tourism:

Sun Made Brown Rice, one of the leading brown rice brands in the country, has cemented another commitment in health, fitness, and now, tourism, as they partner with WapatDC, a cycling group based in Mindanao.

This partnership started when Carlo Lorenzana, Vice President of Sun Made, reached out to WapatDC to further their advocacy in health. As we all know, brown rice has several known health benefits, which is why adding an advocacy group under Sun Made’s win is perfect.

Moreover, Sun Made Brown Rice falls high in the quality scale, as it is one of the few brands that’s mill-to-table fresh, fair-trade, and most of all, reasonably priced. In a short meeting with Victor Magno, one of the founders of WapatDC, they realized that they could align health, fitness, and tourism in events and other forms of pop-up promotions.

WapatDC is a cycling group whose main advocacy is to promote cycling tourism here in Mindanao. Here, Victor shares how great their experiences are:

“We want to show people how beautiful Mindanao is, especially from a point of view on a two-wheel vehicle. Driving around in a car, looking at sights is fun up to a certain point. After which, it can start to get boring and normally people start to tune out of the scenery, which is a pity because the Mindanao country side is gorgeous. When you do it on two wheels, you have such a different experience!”

Sun Made supports WapatDC by giving financial and promotional support, co-branding support, and of course, by fueling their long arduous trips with fesh, fair-trade, and healthy brown rice.

More events will be rolled out to feature this partnership all throughout 2016.

“We’re very excited. We want to be at the forefront of health and fitness, and now that we’re also doing our small share for Mindanao tourism, it makes us much more prouder to be a business from and for Mindanao,” Lorenzana shares.

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