Alaska’s newest campaign is to promote awareness of the Filipino people regarding stunted growth and underweight for our kids and how it can be prevented. They invited to come to Davao City Ms. Josefina Gonzalez, a registered nutritionist and dietician as resource speaker from the Food and Nutrition Research Institute (DOST-FNRI) to discuss about this and more topics with the Davao media and influencers recently held at the Tiny Kitchen last September 10, 2018. Ms. Gonzalez discussed about the State of Nutrition in the Philippines particularly in the Davao region and provinces along with statistics; as well as the Pinggang Pinoy among others topics discussed.
Ms. Gonzalez emphasized that stunted growth is irreversible so it is important that it should be prevented very early on during a child’s growing years. She also mentioned how important is the kind of nutrition received for a child’s health in his/her first 1,000 days that would affect her state of health for the rest of his/her life.
“Pinggang Pinoy is a relevant food guide for us Filipinos especially for moms like me in using a food plate model to show the recommended proportion by food group in every meal.
You can also search on social media the hashtags #AlaskaFortified and #TamangTangkadAtBigat to see related posts shared about this said campaign of Alaska.
Read on to know more from Alaska Milk Corporation about the Media Round Table Discussion held recently in Davao City which aims to support the campaign towards ”Tamang Tangkad At Tamang Bigat” for the benefit the Filipino children.
DAVAO, PHILIPPINES – According to the 2015 Updating of the Nutritional Status of Filipinos developed by the Food and Nutrition Research Institute of the Philippines (FNRI), 1 out of every 3 children in the Philippines aged 5 to 10 is suffering from stunted growth. Similarly, 1 out of every 3 children aged 5 to 10 years old is underweight.
The World Health Organization (WHO) defines stunted growth as the ”failure to reach one’s full potential for growth.” Poor nutrition is one of the many causes of this. This can also result to being underweight or when a child weighs less than the average for their age and height.
Stunted growth as well as being underweight are problems that should not be ignored. If not addressed early, stunted growth may lead to lost productivity and opportunities, and to nutrition-related diseases later in life.
Following the successful Batang Alaska School Milk Program held in Manila just recently, Alaska Milk Corporation, who is dedicated to providing proper and affordable nutrition to Filipinos for over four decades, held a Round Table Discussion with Davao media representatives here in Davao City last September 10, 2018, to discuss about stunted growth and being underweight.
The event aims to make use of the power of media in raising awareness towards the importance of having proper nutrition, including drinking of a fortified milk, plus an active lifestyle, can help kids achieve their proper height and weight.
Taking the lead in this campaign is Alaska’s new Alaska Fortified Powdered Milk Drink which is a good source of vitamin D, high in calcium and iron and packed with protein. Milk has always been essential for growing children to have enough and consistent nutrient intake to ensure maximum growth potential. That is why Alaska Fortified Powdered Milk Drink, combined with proper nutrition and an active lifestyle, will help children reach the “tamang tangkad at bigat” (right height and weight) for their age.
Ms. Josefina Gonzalez of DOST-FNRI
Present to take part of the fully-informative discussion with the media was a representative from the Food and Nutrition Research Institute (FNRI) of the Philippines, who was the resource Speaker with regards to information regarding the country’s Nutrition Status, and members of the Alaska Milk Corporation Management Team.
”Alaska Milk’s mission and vision is to promote affordable nutrition in the Philippines because through this, the Filipino youth will be able to achieve their full protential and grow up competitive in life. To support our goal, we have launched the new Alaska Fortified Powdered Milk. It has essential nutrients that will help every Filipino child achieve the right height and weight for their age. We encourage everyone to drink milk everyday and to also partner it with an active lifestyle. Dahil wala pa rin pong tatalo sa batang may tamang tangkad at bigat – wala pa rin tatalo se Alaska.”, (”Because nothing beats a kid with a right height and weight – nothing beats Alaska”), said Isabel Ruiz, Alaska Milk Corporation Marketing Manager.
For more information about the new Alaska Fortified Powdered Milk Drink, visit www.alaskamilk.com.